EXID Up and Down music review
I admit I thought EXID’s Up and Down was yet another song with yet another sexy dance concept. Been there and watched that! However over the past couple of weeks, Up and down has been popping up everywhere! I cannot escape it.
The reason this song has seen a resurgence is all thanks to this fancam of EXID’s Hani dancing to Up and Down. It doesn’t take a rocket scientist to understand why it got so many views. Anyhow the video went viral and a song that was thought to be dead and buried came back and has been rising up the charts! I honestly think companies should reconsider the no filming in concerts now! Look what it did for EXID.
Here’s the official mv. It’s an interesting video, on the surface it looks strange and surreal, but it’s not exactly subtle!
As for the song itself, I absolutely love it. I knew I had misjudged the song the moment I heard the intro rap! It was the right amount of attitude and very cool.
My one criticism is that it feels like there’s about 3 songs in one. One is the wicked rap, one is epic girl group and the other has a slightly cutesy kind of tone to it! Don’t get me wrong, I love all the parts of the song. I do think perhaps it may have been an even stronger song if they stuck with the bad ass theme and really gone for it.
I don’t think there’s anyone who can touch 2ne1 in term of a cool attitude but I really feel like if EXID played their cards right and had a bit of revamp, they could do something very awesome in the future. Let’s watch this space.
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